Identity & User Interface Design


Branding and Identity for a proposed Independent Fashion House. Akin simply translates to ‘Mine’, with the name being born from the idea of the products being extremley desirable.

Project designed by madebyalphabet

logo swecall

website swecall

Mute, Bold & Tactile

The core colour palette is muted in order to let the garments shine.

Generous usage of white space and a core black and white palette allow for the full focus to be on the product.


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